Rangecookers.co.uk, the UK’s leading online retailer of well-known and own brand range cookers, is reporting that online sales of range cookers via its website now outstrip orders placed over the phone, following an analysis of its website data for 2010.
Analysis of more than 2,000 purchases has shown that over 55% of range cooker orders are now taken online. This represents a shift from just three years ago when 39% of range cooker orders were taken online.
52% of online orders are taken during the office hours of 9am to 5pm, with peaks coinciding with morning breaks and lunch hours.
13% of online orders are taken after 10pm and before 9am and the quietest time is between 1am and 2am; then orders grow through the small hours.
The most popular hour to order a range cooker online is between 7pm and 8pm, with 9% of shoppers choosing that time.
Sunday and Monday are the most popular days of the week for online range cooker buyers with Friday being the day that people avoid.
Online sales have been recorded for every day of the year, including one sale for a £430 cooker hood on Christmas day!
Rangecookers.co.uk director Christopher Parker comments: “When consumers have all the information they need, they are happy to purchase some big ticket items online. As the data shows, there are some popular times with most completing the transaction during office hours. We expect the figure of 55% for online purchases versus 45% for offline purchases to grow even further in the future.”