Feeling entirely at home – rational presents kitchen innovations at the eurocucina

rational, the internationally successful fitted kitchen manufacturer, presented itself at this year’s eurocucina with an array of groundbreaking innovations. On a joint stand hosted together with the parent group, snaidero, rational impressively showed how the kitchen is becoming increasingly important not just as a space within the home but for life in general. Those attending the Milan trade fair from 14 to 19 April 2010 were able to see for themselves what innovative developments both companies had to offer in response to this trend and to satisfy the diverse nature of modern living. snaidero and rational’s joint stand demonstrated most convincingly that people all over the world feel entirely at home in their kitchen. This mega trend was effectively visualized in the design of the stand. What constitutes home today can be experienced most directly in the kitchen – across all generations and social strata. [Read more...]